The first world Cup I watched was in the 1980s, and I was 'trained' in watching the game by an English friend who thought I'd like it. It was fascinating to see the different regional styles then - Europeans played one way, Africans were different, the South Americans had a different style... as the big money leagues developed, a sameness came in and those exciting national styles were largely gone by the 90s. Everyone played similarly as the good players played in Europe's leagues.
Back then, Canada, the USA or Mexico were cannon fodder. But as the game over here grew, CONCACAF, our region got stronger. It's still a lower tier region when the big kids come out to play. But we get to see our teams measure up against the best - something no other sport has to offer. Hockey has a version but too few countries play it. The same for baseball. American football is a one country game, like Australian football. Real "football" is the only game where you can have such a high quality tournament.
FIFA does a lot of ads for its 'football unites the world' slogan. I am enjoying the evolution of the CONCACAF world, where the rivalry between Canada and Mexico is growing, and the rivalry between the USA and everyone is established. I've had fun with Panamanians, Jamaicans and other rivals. Everyone is just another country in this world, but I live in a weak region. I knew Canada wouldn't go far, but the US, Mexico and Canada did well to get as far as they did.
If we stayed in our little region, we could beat our chests and be the best, but we have to play Senegal, England, Argentina, France, Belgium and the other star countries, and that teaches humility. A great empire like the US can be beaten by a tiny African island nation, and ex colonies can defeat their past owners. It's healthy.
Sometimes the games are proxy wars. If the USA, China and Russia were all good at once, sure, sparks would fly. The misuse of political clout to get a player's suspension lifted stank to high heaven, but the game luckily took care of that. Now I can get back to cheering for the Norwegians and building my abs by rowing, if I wish to.