Topfin is a house brand in a Petsmart store. In general, they are selling whisper cartridge filters with their own name on it, or filters that are hard to distinguish from the whisper cartridge filters. The media in them is a simple disposable felt cartridge with a tiny filling of carbon it it that can be hard to use for more than about a year before it is worn out from cleaning. What I do with mine, no reason to buy a filter when I have one, is take that filter felt that is falling apart and place it into the new cartridge that I am going to start using. That way I get a 100% clone of the old filter cartridge.