Agree with Raptor, 25-30% is probably the average habit that people fall in to after the tank is cycled and they have fish. There are though various individual reasons one might want to think about or tweek that. For instance, in my own case I have water that is extremely low in carbonate hardness (KH=0) and quite low in GH, so I get some benefit from putting some mineral content back in to my tank from the fresh tap water. As such I prefer to up my weekly water changes to 50% (the downside of this is that since I use tap water directly, rather than letting it stand, I cause higher changes in CO2, which encourages a few types of algae!) So my message is only that yes, 25% or so is a good starting point for beginners but its good to realize it can be tweeked if needed when more knowledge is gained about one's particular situation.
As a newbie asking questions, I'll also mention a few more things about water changes during cycling: Like raptor I often recommend Seachem Prime as a good conditioner choice because not only is it highly concentrated (making it a better value costwise) but it also has an excellent reputation for some of the "extras" that can help when one is having temporary water problems (ie. it's temporary neutralization of various problem substances is top-notch.) Also, I recommend that beginners dose their conditioner at 1.5x to 2x whatever the manufacturer recommends (including Seachem) during the "young filter" period (the first six months or so) as further insurance against the rare occurance of chlorine product overdoses by the water authorities! But not more than 2x since the N-Bacs are still young.
~~waterdrop~~