Wow, that some absolutely terrible advice you've been given. It's good to see the common sense side of you brain went 'Wait a sec...isn't this going to kill my fish'
You are 100% correct, high ammonia = dead fish.
I personally would:
1) Go to the beginner section on this site and read the Fish-in cycling, and Fishless cycling topic.
2) Armed with this information I would return the fish to the store, telling them just how terrible their advice was.
3) Read fishless cycling topic again and proceed to cycle your tank in this manner instead.
But...if you don't want to return the fish (and it's completely your choice), then you need to be doing as many water changes as it takes to give you 0.25ppm of ammonia or less.
Eg. Ammonia is at 4ppm so do an 80% change and you will then have 0.8ppm ammonia. Do another 80% and you will have 0.16ppm of ammonia...make sense?
Large water changes are bad for fish, BUT, depending on ammonia test results. Large water changes are the safer option than leaving them in water with high ammonia levels.
What is the size of the tank and all of the water stats, ie. Ammonia, Nitrite, Nitrate and pH?
Good-luck and welcome to TFF