Denitrators require anaerobic conditions. To get that in water, you need a sealed container like an external canister filter and a very slow flow rate. Mine was getting 1 drop per second. Anything more than that won't work because you get aerobic conditions and the denitrating bacteria won't develop. 50 gallons per hour will be a normal aerobic biological filter.
AquaClear hang on back style filters are not the best for denitrators because they have too much air flow around the top (the oxygen levels are too high). Look for a Fluval or Eheim external canister filter, or something like that, and have water dripping into it very slowly.
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As for the SeaChem de nitrate product, I have never used it so can't comment on that bit. However, the SeaChem website says it "Removes nitrates, nitrites, ammonia, and organics".
If it removes ammonia, then you won't get nitrites or nitrates because the nitrogen cycle will not be occurring. If that is the case, you may as well use Ammogon/ Zeolite and recharge it every week. You won't have ammonia, nitrite or nitrate. You also won't have a biological filter.