Hi, stumbled across this forum whilst googling
Just wanted to add something - if you are doing water changes with tap water and your tap water contains nitrates, then no matter how many water changes you do the nitrate level in the tank will only ever come down to the nitrate level of the tap water. The easiest way to control excessive nutrients (nitrate/phosphate/silicate) is to use RO water or, even better, deionised water for your water changes. Make sure it's buffered/re-mineralised first

Test your tap water and see.
If you can't get hold of RO water, then BioNitratEX is brilliant, lasts around a year and brings nitrates really low - I use it in all my externals and have done for the last few years. It can take a little while to get going but it is fab. It's not a chemical product - it has a special feed in to attract and sustain denitrifying bacteria, so you won't be adding anything bad in to the tank. If you want a fast solution then use JBL's other nitrate product, NitratEX, which is a resin that absorbs nitrates extremely quickly - I've had it bring nitrates down from 120 to 30 in 24 hours in a 120L tank. It's an absorption product, so once it's 'full' then you need to recharge it with aquarium salt, which I think you can do around 3 times. I haven't used the other products you mentioned so I can't comment on them.
Test kit wise, liquid tests are always far superior to test strips - just use strips as an overall quick guide. JBL (liquid tests)/Salifert are generally considered the leaders on accuracy in terms of hobbyist tests. The thing to look for when buying a test kit is how sensitive it is - for instance if the first measurable value on a Nitrite (No2) test is 2, then it is useless to you in practice, as a reading of 0.1 is in the warning zone of 'you're just about to have big problems', 2 would be too late for a lot of fish to survive. I think it's wise to always have a sensitive test kit as I know it would cost me more to replace all my fish and shrimps than the cost of a good test kit!
Hope this helps - good luck!