This is not an easy plant. Most plants will weaken when moved to a new environment, which may be related to light, parameters or nutrients. They usually rebound. But as I said, this plant is not easy. Kasselmann terms this genus "demanding, light-hungry aquarium plants."
Being red, it requires more intense lighting than many green plants, since red is the prime driver of photosynthesis and being red the plant is reflecting red light, so even more is needed. "Red" however should not be taken as pure red, but light that is high in the red, blue and green wavelengths, but brighter than for many other plants. However, duration is not a compensation for intensity if the latter is lacking. The light has to be strong enough to drive photosynthesis, even if just for six hours; 12 hours of weaker light will not make up for deficiency in the intensity.
Nutrients is also important. A comprehensive supplement, liquid here, would be advisable. Some members may get on the iron bandwagon, but this is not the issue. A comprehensive supplement will have all the iron necessary. But if the light is not up to it, nutrients may not help much.