George Farmer, a very knowledgeable person in planted tanks has his on for 5hours off 2 and then back on 5...the siesta of 2 hours is to help Co2 build up a guess.
The five on, two off, five on idea is now outdated. All it does is prove that CO2 levels are too low if you need the two hour lights off period to build up CO2 levels again.
I find that certain stem plants start to pull their leaves in at around the ten hour period, suggesting they have had enough light, so ten hours is what I give them.
I have mine on for 4 hours in the morning and 6 in the evening with a 6 hour break in the middle. This is so that they are on when we are at home to view the tanks without haveing them on for16+ hours.
For an unplanted tank, I would only turn them on while you are there to view the fish. The fish certainly don't need the light. Most fish would prefer that the lights were never on.