Bacteria will grow on almost any surface, but a cannister media will have enough ceramic media that it can house a big enough bacteria colony on the ceramic media, as a result of this the sponges are not needed to house bacteria so any loss of bacteria through rinsing the sponge is negligible.
Using bioballs for mechanical is just silly as they have a high surface area per volume (making them ideal for biological) but will clog up very quickly. Once clogged then you start to deny the bacteria of access to oxygenated water and decrease their eficiency. It s for this reason my trickel tower filters have a layer of filter floss over the drip plate to ensure as little detritus as possible goes on to the bio balls and clogs it up.
While that floss will have some bacteria grow on it, it is almost nothing compared to the size coony that will develop on the bio balls and as such when I clean the floss under a showerhead (it would never come clean just rinsing in tank water) I know I am not losing any large amount of bacteria as the larger part of the colony is on the bio balls.