Limestone chips would be something you would get elsewhere like a garden shop. They selll it for things like putting around plants as a decorative touch. Crushed coral or crushed shell will be sold at the LFS as substrate for saltwater tanks. If you look at a bag of the stuff it is obviously bits of shell or coral.
Just thought I'd add that if you go this route, you'll want to rinse your coral/limestone chips about once a month under tap water. Yes, I said tap water, the coral/chips tend to build up a bio-film over time that reduces their ability to leach calcium, rinsing them under tap water will remove this.