I see where DerpPH is coming from on how it could inspire a person into becoming a wonderful fish keeper, but at the same time I see your concern as well. I guess it all depends on the situation.
For example, our most recent fish (came home about a week ago) was given to my little sister as a birthday party favour. My sister's is now the only surviving fish of the group that was given out, as all the other guests fish died due to improper care, including the birthday girl's. Apparently we were the only ones who put our fish into a filtered tank; all the others left them in small bowls or the bags they came in. Giving out live animals to unsuspecting people is, in my opinion, not the best of ideas. Now, some people may love it and find themselves totally immersed in that new world (dogs, cats, bunnies, fish... you name it!), which would be an absolutely wonderful thing! At the same time, I heard a lot of the birthday guests had parents groaning about having to take care of the fish, so if not everyone is on the same page about caring for an animal, that can lead to problems. I've worked with dog rescues before, and there's been a lot of times where dogs come in because they were a birthday present, the child got bored of it, and the parents didn't want to care for it anymore since their kid didn't care. Then, this poor dog is now homeless because the family was not truly dedicated to caring for an animal. It's very sad to see situations like that occur, whether it's a fish, dog, horse, etc.
I had a Betta once, and I was given the talk about how they don't need filters or large tanks. I know better now, but employees will do almost anything to make a sale in that aspect. That's my experience with Bettas at least from the pet stores I've gone to.
For the university's situation, I can only go off what's in this post because the Facebook link will not open for me, but since you said they are "being given away", that's not a good thing because impulse buying (or being given one for free) can make someone go, "Ohhh, pretty fish!!" and then forget about it 6 hours later and now feel like it's a chore more than an enjoyment to take care of a lovely Betta.
Just my two cents on the issue. Hope things all go well in the end!