I'm not fluent with either of these but from what I understand/remember...
Water hardness is in reference to the amount of ionized(?) metals in the water. 80-100 ppm is about the moderate mark (not hard nor soft). I know the reason it needs to be in a safe range has to do with the fishes internal equilibrium or something like that, but I don't remember details.
I think what you were asking about was PH though (based on the reading you referenced). This has to do with the ration between alkalinity and acidity. Different fish have different preferred levels but some generalizations can be made. Most tropical fish like it between 6.0-8.0 with the middle as the best. Some fish are ultra sensitive to PH and others are almost not affected (as long as it's not unreasonably out of range). There are also some fish that prefer it around 8-8.5 .
I've often heard it advised not to use chemicals to adjust the PH as mistakes can easily cost fish their lives. I personally do not use them, but I have known people who have both with and without problems. I think there is about as much stable argument for as there is against, so it's a personal call. Also some common decor substances can alter PH. I'm starting to experiment with using such decor to stabilize my PH in a safer area (mine is around 6.2 from the tap).
Lastly, it's never stupid to ask a question, it's stupid to not know something and screw up and kill your fish. I'm glad ya asked.