chrissaysyes
Nereus
My rule of thumb usually is to look up whatever I want to buy online, then factor in shipping, then take that total to the LFS. If they cant beat that then theyre charging me too much 
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I couldn't agree more, also being an ex-LFS employee. It costs a lot of money and takes a lot of work to get those fishes to the customers. This is also why I always buy my food and dechlor from my LFS even though its more expensive, because I know thats their main money maker and I would like to see them do well.as an ex-lfs employee I can say that seeing the trade price in comparrison to the retail was quite an eye-opener.
however once you factor in shipping, mortality rates, treatments (if required), staffing cost, running costs etc
the actual profit made on a fish sale is minimal. some profit in a LFS is made from dry goods (tanks, filters etc)
but most is made on consumables, like food, filter media etc.
and don't forget the final sale price has 17.5% taken away by the taxman (at least here in the UK it is 17.5%)