Yes, to add to the others, I'd say its confusing, to say the least, to a beginner, this business of cleaning out filter media. You're confronted with a bunch of brown muck and you wonder how it relates to the precious bacteria you've perhaps been so patient to grow! An important thing to know is that most of the muck you're seeing is debris, whereas the freshwater bacteria you want are mostly clinging tightly to your media (sponge, ceramics, bioballs etc.)
When your tank is still under 6 months old, you want to still be quite gentle about squeezing the sponges, or swishing the ceramics or bioballs in tank water (and yes, you always use tank water for these operations, not tap water!) You want them to still look pretty dirty. Of course, during cycling itself you try to avoid cleaning them at all unless the flow becomes restricted.
I like to recommend that a beginner start with a habit of monthly cleaning, after cycling is over. Then adjust that somewhat if necessary based on whether the filter flow gets blocked sooner or whether the media didn't look like it needed it that much. Smaller filters (specifically, smaller media volume) and/or larger fish loads will require more frequent cleaning.
~~waterdrop~~