My new label

emeraldking

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As many of you already know, I'm a breeder of rare livebearers. I've got my own logo on my website and on my business cards. But I've been thinking of a label to represent me as a breeder. And finally I've got one...
Whatta you think...? I'm open to suggestions...
classy logo ea.jpg

Emerald because of the color of the stone.
King because I'm a leo.
A swordtail (which is also embroided on my business shirt), to show a livebearer.
 
Trying to be constructive for the most part I think it is pretty good.

1) Is the title Emeraldking or Emeraldking Aquatics. The dash location makes it unclear could be read EmeraldKing - Aquatics <and> Livebearers, but I think you want EmeraldKing Aquatics - Livebearers. Might even want to consider Emerald King Aquatics, sounds quite good. Possibly could ditch the Livebearers in the title given that it is clearly defined on the line below. In any case I think Aquatics should have a capital.

2) Perhaps change the second tag line to something like "Visit the Magical World of Livebearers", next line "at", last line the web address. More of an active tone. The "at" line may not be necessary because it is implied by the web address below.

3) I spent time trying to figure out the lion. It appears to have four eyes kind of like perhaps bird eyes or fish eyes, maybe they are ears if so they are too low, anyways it is not clear. Knowing you are a leo kind makes it make sense, except the extra eyes, but you don't want to explain that to everyone that gets your card. If the lion is important then I would start with a different lion head. Remembering that details will be difficult to make out when printed card size.

4) The Gold, Emerald, and Blue colors work well together and do provide a regal tone to the card. The subtle graphics in blue take a boring expanse and provide visual interest without distracting from the message on the card.

5) Breeder of rare livebearers is great because it describes the niche in the market you are best at. Clear, concise, and descriptive.

Just some thoughts, you are welcome to tell me where to take or put my suggestions. I doubt most people would even notice what I mentioned.
 
I get where you're going with the lion Emerald King - King of the jungle. But the motif might be a little confused since you're dealing with fish. I'd replace it with another livebearer fish.
 
Thank the both of you for your input.
This is a label and no business card to be clear. I already have a business card with a different lay-out.

A green lion is something that I'm already known of in my network. Btw, the socalled second eyes are ears. But yes, they're a bit prominent in the illustration. I deliberately have chosen to not spell it as EmeraldKing-Aquatics. For there are some that use the name emeraldking like that for there own website. And a lot start "aquatics" with a capital "A". And from the very beginning of my small enterprise, the way I've spelled it has always been like that. Changing that would misidentify me. But thanks for those thoughts. And I prefer to be a bit different than others. I've never been someone who walks with the crowd if you know what I mean...

Also my avatar name at the beginning of this century has been "Emeraldking" (with a small "k"). And I've always explained how the name was chosen. When it comes to a green gem, my favorite has always been an emerald.
2) Perhaps change the second tag line to something like "Visit the Magical World of Livebearers", next line "at", last line the web address. More of an active tone. The "at" line may not be necessary because it is implied by the web address below.
If I would use the word "visit" first, it gives me as if I'm only trying to attract people to buy something off of me. Emeraldking-aquatics Livebearers stands for a serious and passione breeder of rare livebearers where sales isn't the main focus. It reflects the passionate aquarist that I am...

But I do like to thank you both again for your input of thoughts. For I don't mind how others will look at things. I'm open for suggestions as I've already mentioned. Differentt people, different thoughts and ideas. But my main point is that it shouldn't look like other enterprises within whatever field that uses the name "emeraldking" or "aquatics". For I came across a number of them by surfing the net.

This is my business card that I always use with my favorite livebearer on it. This is the front.
1753132715841.jpeg

And this is the back.
1753132803553.jpeg
 
The colour palette is great and I think the label looks very unique and eye-cathing. If I were to change anything, I'd maybe pick one style for both the lion and the livebearer - right now the lion is hyper-realistic and the fish is just a sketch, so they don't quite match and it looks a bit visually inconsistent. But if that's what you were going for, then of course leave it :) And the word "livebearer" is used 3 times in a very small space, seems a bit redundant to me. If "Emeraldking-aquatics Livebearers" is what you've always gone by then I understand the impulse not to change that to avoid confusion, but I'd maybe think about the placement of the other 2 "livebearers", maybe contracting them into one catchphrase instead of 2...?

On an unrelated note - I happen to be looking for a very rare little livebearer, namely the Barred Topminnow (Quintana atrizona) - do you have any idea whatsoever if there's a breeder that would be willing to ship overseas, or within the EU? I've been looking for months and I only found one person in my country that has them, but I'd need to add fresh blood every once in a while to avoid inbreeding, so it would be a good idea to have at least 2 different sellers to choose from. I'd be super grateful for any info cause I have my heart set on starting a breeding colony and there's so little information online that it's doing my head in lol 🤦‍♀️
 
Thanks for the response back. I see your points. I did not realize there was such a large back history.

Anyways good luck with your endeavors, and keep posting your live-bearers, you are clearly skilled with the breeding and care of the fish you keep.
 
The only thing I would change is: Since you mention it trice...

On the first line. Remove the Livebearers at the end and put Emeraldking-Aquatics in the center.

that's all :)
 
Your new name should be "Help me, I need another intervention" :)

My name is Emeraldking. I keep too many fish and can't stop buying more :)
 

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