I have a freind that just recently bought a 7 gallon hexagon eclipse tank from petsmart. She has never managed an aquarium in her life. She set everything up and placed seven harlequin, or porkchop rasbora in the tank. When i went over to her house yesterday i immediately noticed the tank; 1 because i love fish and 2 because i saw that it was incredibly overcrowded. Those poor souls looked so crammed in that little hex tank. I explained to her that fish (especially these type) need swimming space, like horizontally, NOT vertically.
She responded defensively at first, but then i put her in her closet for 5 minutes and she got the picture a bit more clearer, she was such a great sport about it afterwards too

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She told me that by looking at how many fish were in the tanks at the pet store and how many she had seen on the box, that she didnt think it would be of any harm.
I agree with you SRC, there are not too many people out there who will do the investigating and reseaech before diving into the aquarium hobby, I was one of them.
Unfortunately, innocent and defenseless fish must pay for our mistakes.
Personally though, i think that the industry ought NOT dress up their boxes with misleading labels or messages, either that or we ought to be more responsible, independant and set a higher threshold for things we think we know<<<Whens the last time you heard the masses being convinced to do this???
It's about profit from sales, sad to say it, but fish just don't matter.
I have to tell this to my girlfriend everytime we go to petsmart for cat food. She always see's a nice pillow or bed for cats to lay in, and she is so tempted to buy it but i tell her that the bed looks more appealing to people then it does to cats. We had to find out the hard way like 3 times now, but she still does it everytime we go. You know, my cat enjoys the box WAY MORE then the actual toys that come in it.