Wow, that's a new one one me! Perhaps the Italians are seeing aquariums as a growth sector.
Have never seen one of these nor read anything about them here or TFF or elsewhere. For me Hydor has a mildly mixed record: The Hydor Inline Heater I have has been great. The small traditional tube heater (Hydor) I got for my quarantine tank has been fully functional but I was disappointed after I opened it up to find that they advertised their name from INSIDE the heater tube, ugh! The Hydor Koralia powerhead I have has worked just fine but I worry a little about the ball-joint that attaches it to the base - it seemed of questionable strength.
So overall, a good track record for Hydor overall to my mind, but still better to watch it closely on individual items (and my thoughts obviously can't apply to the new filters.)