the tank's 34 us gallons, you work out stocking on 1" of fish, per us gallon of water. it's not exact but it should give you a good enough idea.
BUM! This means I've worked my inch/gallon out incorrectly!

I know that I will have approx 0.26 inch of fish per litre when fully stocked. So, I originally multiplied that by 4.54L (the amount of water in a UK gallon) to give me 1.17 inch per gallon.
But if it's meant to be a US gallon I only need to multiply 0.26 by 3.78L (the amount of water in a US gallon) which gives me 0.98 inch per gallon.
Is this now correct? Any help for my number-numb brain is greatly appreciated!