Very suprised you're not getting any ammonia spikes replacing that much each time.
The only time it needs replacing is if it is dropping to bits in your hands. If it is doing this after 6 weeks then it must be a pretty rubbish filter. The reason they tell you to replace it is because they want you to go and spend X amount on their media products.
The media is probably the most important part of the tank, people spend weeks, usually months cycling a tank by adding ammonia and testing the water constantly... You are throwing away all the hard work you have done to build the bacteria up.
Have you got a test kit? If so which one is it?