Well, that's a nice advertising pitch for something that is pretty useless.
Firstly, it won't keep your pH stable, it will buffer it up, It states that it will quickly raise pH (not the wisest wy to do it with fish in situ). For people keeping South American species, which prefer soft acidic water, this product will be useless as it moves the pH in the wrong direction. If I used this in my tanks my fish would suffer. I don't want my pH raised, if anything I want it lowered. Except one thing confuses me:
Chemi-Pure quickly raises pH harmlessly and without any shock to fish, will not raise pH in soft fresh water
If it is going to raise pH it will do so, as it is acting as a buffer. It will raise the pH until it hits the level it wants to be steady at (for example: marine salt and aragonite sand will raise the pH to around 8.2-8.4 and then no more as that is the level they buffer to).
If the water is soft and acidic, it is still going to buffer, just it will move the pH a long way up. I don't see how the chemical can realise that there is soft water and then suddenly stop leaching base salts into the water.
As for its use in SW; chemical buffers are to be more avoided than under gravel filters in marine as the salt and substrate should provide all the buffer you need (especially with any live rock as well).
Man, they should use this when there's an oil slick then...
Removes dissolved organics
To where? To remove them you have to take them out of the water, adding something in will not do that, and I don't see how it will prevent them breaking down, unless it contains some preservative such as formaldahyde. The only way I have heard of to get rid of dissolved organics (other than water change) is through the use of a protein skimmer which attaches them to bubbles and forces them out of the water column into a collection cup.
neutralises the fright and shock system
So as well as clearing up oil slicks and making things dissappear from the water it is a fish-version of prozac too? Do you really want to continuosly add neurological toxins to your tank?
And my favorite:
Neurological reaction-Like fishes in natural habitat
Gotta love the techno-babble on the side of bottles.
I still say snake oil