I agree with fluttermoth and SBS. Media and know-how would make the most sense.
I think a business model that would make the most sense, would be for a section of the store to be devoted completely to "newbies". It should include free literature about the nitrogen cycle, fish-in and fishless cycling guides, as well as a troubleshooting tips. I would think that a "start-up" kit could easily be sold to newbies (just as easily as selling a bottle of dead bacteria) that includes an instruction guide for use, a small bottle of ammonia and a fresh piece of filter media taken from a tank. The ammonia wouldn't cost much more than the cost of the bottle itself. The filter media would also be very cheap. Finally, the pamphlet would be ridiculously cheap. All this could be sold (and produced by the LFS) and could be sold for the same price or less than the bacteria additives and would be far more effective.
I believe most folks would be able to figure out what to do if they were given a little guidance. Maybe that's just the teacher in me speaking, but I think that people have a tremendous capacity for learning when they are motivated and when given the right information.
Where abouts do you live eagle? In the uk? Maybe we could bang heads together![]()
Sorry... I'm in the U.S. And I really don't have any ambition to do this. But, I tell you what, take the idea and run with it... All I ask in return is 0.1% of any profit. That should be fine for me.
