Welcome to TFF!
Ok, looks as if you have jumped into the hobby with both feet. There are some things that have to happen before you add fish. There is this vital part of fishkeeping called the nitrogen cycle. You see, the fish produce ammonia every time they breathe and from their waste. Ammonia is toxic to fish, and therefore it must be removed or broken down. In the wild there are millions of gallons of water to dilute the ammonia, and it is never a problem. In captivity we don't have the quantity of water for this to happen. Luckily for us, there are bacteria that develop naturally to break down the ammonia to nitrite. These bacteria live mostly in your filter, but they do not come with your filter, you have to grow them. Once the first set of bacteria have taken up residence and start breaking the ammonia down to nitrite, which is slightly less toxic to fish but still very bad, a second set starts to develop. These new bacteria breakdown the nitrite into a substance known as nitrate (notice the spelling on nitrite and nitrate, they are different.) Nitrate is harmless in low concentrations (less than 40 parts per million ideally) and is removed from the tank via a partial water change.
What I suspect has happened here is the fish you bought have produced enough ammonia to be lethal to them. What you should do now is a 75% waterchange. Simply remove 75% of the water and replace it with temp matched water that has been conditioned by using a water conditioner. You are in what's called fish-in cycling. You need to buy a liquid based test kit that tests for ammonia, nitrite, nitrate, and pH. We here on the forums like the API Master Test Kit and it can be bought from many places. Many people find them for sale on Ebay. Until that test kit arrives, you are going to need to do a 75% waterchange everyday.
There is another option that is far less work. It's called a fishless cycle. In this version, you would take your fish back to the fish store and purchase a small bottle of pure household ammonia (the kind without any coloring, scents, or surfectants.) If you shake the bottle and it foams, it's the wrong kind. Then you would add a measured amount of the ammonia to your fish tank, verified by a test kit, and wait.
Here's a link to the
Beginners Resource Center. Pay special attention to the fish-in cycling, fishless cycling, and the nitrogen cycle topics.