Hi miniman,
From the reading around I've done on cycling, I was under the impression that you were meant to reduce the amount of ammonia added over time? This is because too much ammonia inhibits bacterial growth, so the bacteria you do have will all be nice and full (so to speak), but you won't get exponential growth of further bacteria. [BTW, can anybody correct me if I'm way off the mark here?]
As a slight aside, I've just been reading the instructions in my Nutrafin Essential Mini Master Test Kit, and in the bit about the nitrate test, in tiny lettering at the bottom of one page it says: "High levels of Nitrite will interfere with Nitrate reading." So how the hell do I know when my nitrates go up?