If the ammonia level is above 5ppm there is the danger that the wrong species of bacteria will grow. Check the level after the water change (wait until the new water has mixed thoroughly) and if it's still over 5ppm do another one. Once you get the reading down to somehwere below 5ppm, only add the amount of ammonia needed to keep the ammonia level at or below 5.
Wit a fishless cycle, you should only be adding ammonia once the reading drops to zero, and the amount you add should only be enough to get the level back to 5.
Edit - Fluttermoth beat me to it!