OK, so you did not cycle the tank before getting the fish. The first lesson in fish keeping is do not believe anything a shop tells you. They are there to make money and many shop workers haven't a clue.
Those bacterial starters can speed up a cycle, assuming they contain the right bacteria.
To explain briefly - fish excrete ammonia, but it is toxic to them. A colony of bacteria grows in a tank which 'eats' this ammonia and 'poops' nitrite. This is also toxic, but another colony of bacteria 'eats' this nitrite and 'poops' nitrate. Until these bacteria have grown, ammonia and nitrite build up in the tank water and harm the fish.
So there are things you can do.
A large water change every day until your testers arrive. Once you have them, test every day for ammonia and nitrite, and whenever there is a reading above zero, do another water change. This will make the cycle take longer but it should stop harm to the fish. Living in Kent you probably have hard water and high pH which means a lot of any ammonia reading will be toxic - your tester will confirm the pH.
Feed once every two or even three days. The less food, the less ammonia they fish make. At least that's something the shop got right. Once ammonia and nitrite stay at zero you can start feeding every day. Fish can go without food for a couple of weeks with no harm - you can leave them without food if you go on holiday for a couple of weeks.
Live plants. Even just a few bunches of elodea left floating will help. Aquarium plants use ammonia as fertiliser and they turn it into protein rather than nitrite.