The oringal idea, developed by Dupla and Dennerle, was that the heating cables would mimic natural springs circulating thorough the substrate to help in the provision of nutrients to the roots. I have a Dennerle one that I tried when I started out with plant tanks, and towards the end of the tank I had at the time I switched it off, with no deleterious impact on plant growth. I've never used it again since, and wouldn't really see it as a vital component of any set-up. They can also be pretty costly items to purchase, and my view would be that your cash could be better spent elsewhere.
Nick