I concur with other members here. If the tank is "cycled" and ammonia and nitrite are testing zero, you do not need to be adding any bacterial supplement. It generally won't harm fish if you do (hence the manufacturer's advice to buy more and use it regularly!) but it can sometimes cause issues like hazy/cloudy water from the bacterial bloom perspective, and then of course many would go after water clarifiers (which are dangerous to fish) and buy more products.
Water changes should be regular and use only a good conditioner which means one suited for what you need (chlorine, chloramine, etc) and no more. Bacteria will not be removed or harmed with water changes. If your question about "best product" relates to conditioners, just ask and I (and others) can respond.
As for the bacterial supplements...
Dr. Tim's One and Only does instantly cycle if used according to the directions. This has never been disputed with evidence so we can accept the claim as true. Tetra's
SafeStart is also a good product, the formula was developed by the same Dr. Tim Hovanec and sold to Tetra; follow directions and it does work to do whatever it says it will do (never had to use these and can't remember directions). All the rest may or may not have some benefit in cycling, but the benefit is only that of speeding up the cycling period by a few days. If that. Dr. Hovanec did test some of these products and found some did reduce the cycling time by a few days but no more.
As
@Ch4rlie mentioned adding liquid plant fertilizer, I'll just mention that these may be more effective if added the day following the water change. The reason is that conditioners also detoxify heavy metals (most do anyway, I've only ever encountered two private label conditioners that did not include this), and some of these (copper, iron, zinc, manganese) are plant nutrients continaed in comprehensive supplements. It may be that the conditioner will detoxify these metals, and thus negate their use as plant nutrients, for 24-36 hours (after which most conditioners become ineffective). Adding the fertilizer the day after may work better, or it may not, I've really no evidence but this was suggested to me (by Seachem actually) and I've done it ever since.