There are a lot of reasons this could be happening. The early stages of ick is certainly a possibility. You can and should be testing for ammonia frequently if your tank is not cycled yet. But, a lot of poisoning is accompanied by fish gasping at the surface, and listless behavior.
In my experience, at lot of scratching and flashing, without any white spots or other external indicators, has been indicative of gill flukes. Every fish I get from one of my LFSs seems to come home and begin scratching, and the fluke medicine stops it right away.
But, you need to have your water tested or buy a test kit yourself and make sure the tank is cycled before you begin medicating or anything else. The process of cycling with fish is stressful enough for the fish, you do not want to begin dumping chemicals in there too until you are very, very sure of what you are treating.