Yeah, they do get a bit carried away discuusing that film over in the marine section....
But the amount of people who come in to buy nemo for their fish tank is scary, I'm just glad they come to the lfs I work at and not 'Water Wonders' (who aren't that stupid, but often fail to ask their customers any questions) or Dobbies garden centre.
I've seen people walk away from Dobbies garden centre with a 'nemo tank' (one of those hideous 'elite' goldfish tanks) thinking they can actually put a clown fish in there. The staff at that place (I think there's 1 guy who knows what he's doing) know nothing and would actually sell them one...