2 watts per gallon really should be sufficient to grow a lot of plants...you can always upgrade later...i don't think 3 wpg should be recommended because at that point co2, fertilization, and many other factors become more important than anything else...at 2 wpg you can get away without co2 and have a relatively self-sustaining tank..
if you want a gorgeous planted tank that requires some work and money in the future (fertilizers, better substrate, etc), then go 3 wpg or above...if you want plants to grow and thats that, stick w/ around 2 wpg and you don't have to worry abou tthe other factors i mentioned