Exactly. Luckily my store does not sell injected fish, but they do sell IAMS dog and cat food, a company I personally don't approve of because they're owned by Proctor and gamble, which does unecessary animal testing. So when someone who is interested in iams asks me about food, I immediately show them other food, and explain to them why that food is much better, without ever mentioning my personal reasons for disliking iams. Then, if they are eluctant, I compare prices.I usually get a fair amount of people to switch. But thats just an example of how to draw interest away from the painted fish.