there can not be any "set rules" when it comes to tank maintanance/cleaning....too many different factors/variables come into play....every tank is different, thats why your hearing so many different opinions.....
your tank is brand new, so you should be going very light on the cleaning at first, until the tank gets fully established, which i would say 6-8 months, and gradually increase the cleaning as the tank matures and gets established....
add fish slowly, i would say 2-3 fish every two weeks maximum....
until your tank is fully stocked you shouldnt need to be doing much of anything in the way of cleaning except weekly or even bi-weekly water changes of about 25%, rinse your filter media once a month, vacuum your substrate every 4-6 weeks
cleaning a new tank/filter too often can do more harm than good....even moreso with a brand new setup like yours....
make sure you do not overfeed!
for the average 10 gallon tank that is fully established, fully/reasonably stocked, and fed properly, i would recommend the following....
- 25% water change once a week
- rinse filter media/filter cleaning every 2 weeks
- substrate cleaning/vacuuming every 3-4 weeks
- glass cleaning as nessessary / every 2 weeks should do it