There's no 'right' level of pH; it depends on the fish you're keeping.
African Rift valley cichlids, for example, like a pH of 8 or over, as that's what they've evolved to live in, in the wild. South American discus, on the contrary, like a pH of 6 or less, as that's what the water is like where they come from.
It's not an easy job to change pH (although going from low to high is much easier than reducing it), so it's best to test the pH of your tap water and choose fish that like that pH.
For most tropical fish, pH is not that important, as long as it's not too high or low; between 6.5 and 7.5 is about right for the average tank.