I sent a letter to the company about the product and they said they had all future shipment on hold for the next month to rebuild their stock because they have had an over whelming increase in sales (much more than they expected). You should being to see the product back on the shelves for a lower price starting sometime in September. I hope this helps I kind of copied and pasted the email
if anyone here is into computer they may already know this story. Every year around christmas time the price of ram hits the roof I'm taking for a 512mb 333 around $150 (canadian) and they always contribute it to some factory in japan burning down. This is the first time I've ever heard the story being told about fish. Rather humerious IMO.