Homebase do have it, you will find it in household cleaning, i had a time finding it in Homebase as well!
Yeah, Interpret won't say much about ammonia as they are probably aimed for fish in cycles or something like that. I'd ignore that booklet IMO.
As for the kit, hit or miss really. Some work and some don't.
You will be much better trying to get a tried and tested product providing their use/sell by dates are well within their expiry date, Dr Tim's One and Only is a popular brand on this forum.
Products like Tetra Safe Start are basically hit or miss really, these products do not like being mixed with the dechlorintor you need for tap water so that works against you straightaway and becomes complicated really.
The very best thing that you could do is to ask a fishkeeping friend or someone on this forum perhaps, you may get some from your LFS if you beg/plead/buy for some of their mature filter media. That will give you the best in getting your fishless cycle to a good start.
Also have a read of reading this forum's 'Cycling a Tank' link if you have not already done so :
http/www.fishforums.net/index.php?/topic/421488-cycling-your-new-fresh-water-tank-read-this-first/
Buying ammonia from whichever source suits you best, Homebase or online and getting hold of Dr Tim's One and Only or mature media being your best choices really.
Its worth doing things this way.