There is an astonishing number of "new to us" tetras coming in. As the destruction of forests continues, this creates access to rivers and streams that were too difficult to get into before. Since those areas are remote, transporting the new discoveries to shipping centres is very expensive, so we get the $25 to $100 schooling fish. If farms pick them up, the price very gradually comes down.
Meanwhile, as deforestation proceeds, some become extinct.
I bit the bullet and got a few of the new species when I could afford them. I'm trying to breed some of them, gradually as my limited tetra breeding resources come free.
I sound like a repeating loop, but English trade and marketing names become very useless quickly. As you see, they're constantly recycled and re-applied. That little tetra at least has been around long enough to have a scientific name. A lot of the new ones come in before anyone has had a chance to study them and name them.
There was a Peruvian guy who used to export Apistogramma. He clearly loved someone named Maria, as every new find was sold as "Apistogramma Maria". I saw at least 5 species come in as Maria.
If you ever see Hyphessobrycon negodagua, get a group. It's a small, grey bodied fish with some black and brilliant white fins. They sound blah, and undesirable when you see how they are a touch nippy, but then you watch their group dynamics, and they are a non stop show. As males carve out spaces defined by things we can't see, the dance offs are endless, and the darkening bodies contrasted with active white fins are really pretty. I've had 2 females for a couple of years, and even they just never stop.