There are two colour variants in the hobby, the bright orange and a paler yellow-orange; apparently it depends upon the source habitat. However, the individual fish can pale if stressed, and usually brighten if in spawning mode. And I don't know if this species is being commercially raised (s opposed to wild caught), but tank-raised fish often develop less colour than wild. We will need more data to go much further here, such as numbers, tank size, water parameters (GH, pH and temp especially), other species, water conditions (ammonia/nitrite/nitrate).