The thread about my first edition of Innes's EXOTIC AQUARIUM FISHES drew some interest so I thought those of you who enjoyed that might like to see this.
Innes founded and published the first successful nationwide aquarium magazine in America, simply titled THE AQUARIUM. It ran for 35 years from 1932-1967. In addition to being available through subscription, single copies could be purchased at aquarium shops and pet stores as well as at newsstands across the country thanks to deals that he struck with major newsstand syndicates. Mind you, he launched this enterprise during the darkest days of The Great Depression.
Those readers who had all twelve issues for any year could send them to Innes Publishing in Philadelphia and have them professionally hard bound, complete with a spine label and The Aquarium logo stamped in gold on the cover. The charge for this service was...$1.50, and Innes paid return postage. In addition to owning a complete run of the magazine, I have the first seven volumes bound. I refer to them often, and treasure them
Many of the articles were written by the who's who of the golden age of our hobby from around the world. And the ads are a fascinating window into another era.
For you killie lovers--while taking these photos I stumbled across the 1934 announcement that a new killie had been imported, Nothobranchius rachovii, which he describes as, "one of the most beautiful fishes it has ever been our good fortune to see."
Innes founded and published the first successful nationwide aquarium magazine in America, simply titled THE AQUARIUM. It ran for 35 years from 1932-1967. In addition to being available through subscription, single copies could be purchased at aquarium shops and pet stores as well as at newsstands across the country thanks to deals that he struck with major newsstand syndicates. Mind you, he launched this enterprise during the darkest days of The Great Depression.
Those readers who had all twelve issues for any year could send them to Innes Publishing in Philadelphia and have them professionally hard bound, complete with a spine label and The Aquarium logo stamped in gold on the cover. The charge for this service was...$1.50, and Innes paid return postage. In addition to owning a complete run of the magazine, I have the first seven volumes bound. I refer to them often, and treasure them
Many of the articles were written by the who's who of the golden age of our hobby from around the world. And the ads are a fascinating window into another era.
For you killie lovers--while taking these photos I stumbled across the 1934 announcement that a new killie had been imported, Nothobranchius rachovii, which he describes as, "one of the most beautiful fishes it has ever been our good fortune to see."
