Don't add too many fish at once or you will get an ammonia spike.
For instance, in my 30g tank, after it was cycled, I added 10 fish, then I waited. After a month, I added more.
Once you have a healthy bacteria colony going, you don't need to a lot to keep it going.
As for when to clean out the filter media, that is a touchy subject. IMO, I would only change out the chemical filters(charcoal, coarse, fine filter pads,ammonia bag, etc, whatever of these is applicable for you). There is no time frame. The manufacturers of these products will tell you that you have to replace them monthly but thats just a $ sham IMO. You'll be fine every other month. The other sham is that you don't need to use these things unless you're medicating your tank.
The only one I would change more regularly is a water polishing pad if you have one(it keeps the water crystal clear:every month). But it is all dependant on how much detrius is going into your filter, so just have a look every so often and decide from there.
Any of your biological bits should only ever be rinsed(with tank water) when and if they become really heavily clogged and should only be done, one at a time so as not to upset the biological balance in your tank. So, minimal filter cleaning and don't touch the biological bits(sponge, ceramic rings, etc) or you could harm the bacteria.
Hope that helps?