I also read the books before the films, just to find out what all the fuss was about, and I wasnt much impressed. The story is good for sure, but there are aspects of the books that just dont endear me - long drawn out periods where the books get very page-skippable and bursts of action that are too short and easily missed. I think the exception is book 3 though - I actually really enjoyed that one and rate it very highly!
I question how much of the success of Harry Potter is due to its marketing and pomotion. There are thousands of excellent books that are practically unheard of sitting on shelves that would make absolutely amazing films and could also capture the minds of many. The lord of the rings series for example was written a long time ago, before modern promotion and merchandising / marketing. As soon as it became apparant that the LOTR series of books had a huge cult following, the big budget films were made (excellently
) and much profit was had.
These days, anything that looks like it could potentially be the next biggest thing is given all the hype necessary to float it if it does take off. If it doesnt, then it doesnt last and is blown into obscurity.
I seriously think that the Harry Potter series lucked out on its popularity. It grew from good book to well-read good book, and made it into the media enough to gain a modern cult following. After all, if the person who decided to use the HP novels in schools had simply read another series of books, the media coverage would have been much less for HP, and who can say that the cult following would have grown any further from then on? I think that the fact that there is only one such phenomenon as HP speaks in equal part for how lucky its been as well as for the quality of the stories. You couldnt make something like the HP mania out of nothing, but it doesnt take the best book in the world to produce a money-making machine. Its abit like the publising companies have taken a lesson from the music industry and promoted something easily promotable so much that it is basically guaranteed to be a knockout success while it lasts.
Dont get me wrong here though, Im not blamming the books or even saying that theyre not good. They are certainly good, and well worth the read, its just that I dont rest the success of the series entirely on the strength of the writing. At least in some part its success comes from its marketing and presentation to a dual audience. They come bound one for adults and one for children after all, this is nothing more than marketing and money-making. How many other authors are treated to such priviliges from their publishers? To my knowledge, the books came bound in this fashion from the first print.