A diffuser, in simplest terms, is a device that is used to introduce a material, this time CO2, into a fluid. Ideal diffusers are ones which can promote good mixing of the material into the fluid. For CO2, a diffuser that is worth having is one that introduces CO2 into the water in a way that all of the gas is dissolved in the water and none escapes the water surface as bubbles. A ladder that is long enough can do this along with many kinds of things that break up the gas into really tiny bubbles. Another approach is a counter-flow reactor that has the bubbles rising in a small chamber and has water flowing in the other direction to dissolve the gas. A truly effective reactor design is a bit tricky but there are some out there that work well.