I use the type of sponge media that feels a little scratchy and tough to the touch. I recently had to replace my old one and found that a couple of fluval media sponges that were fairly large and white allowed me to get quite a few smaller sponges by cutting up the big ones. I like greater texture feedback I get by having my fingers right there where I'm scrubbing. I scrub down all the interior glass surfaces just prior to siphoning out the water during the water change.
Long stick cleaners and magnetic cleaners are fine, I used to use these and still plan to use them in some situations, but just haven't picked up any new ones. I recently won (!) a magnetic cleaner that cleans out the insides of filter hoses at a conference but I haven't tried it yet.
~~waterdrop~~